The company participates in 2019 Chengdu International Energy Saving, Energy Storage and Clean Energy Expo

The 2019 China International (Chengdu) Energy Conservation, Energy Storage and Clean Energy Expo, jointly sponsored by Guangdong Energy Conservation Association, Sichuan Energy Conservation Association and Guangdong Hongwei International Exhibition Group Co., Ltd., opened on March 7, 2019 in Chengdu's West China International Expo City, with an exhibition area of 20,000 square meters. More than 260 enterprises demonstrated the latest energy conservation and environmental protection technologies and the transformation of scientific and technological achievements at this exhibition.

Our company was also invited to participate in this exposition, and we have made sufficient preparations for it.
First, preparation before the exhibition: careful planning.
First of all, when the contractor received the notice of the company's participation, he began to prepare the preliminary work for the exhibition. The first is the preparation of samples and various materials.
1. Samples, the samples must go through a comprehensive inspection, such as: product specifications, packaging, type, quality, etc.
2. Corporate brochures, product brochures, flyer pages, X-frames, advertising CDs, exhibition background images and other publicity materials.
3. Business cards: 200 for each person, with the booth number on the card-customers can find us better when they return, and it is also convenient to remind customers when and where we contacted as suppliers.
4. Prepare customer registration forms. Many customers on the exhibition site have not prepared or used their business cards. It is especially important to do a good job of registering customer information on site.
5. Other supplies: calculators, pens, adhesive tapes, staplers, cameras, notebook computers, price lists for product investment promotion, sales contracts, financial receipts, etc.
6. Another thing is that after the client's invitation booth has been confirmed, one of the most important tasks is to send out all the hero posts and invite the client to attend your booth at that time. The invitation letter should indicate the name, time, booth number of the company, exhibitors and contact information, along with the latest products. The invitation time is usually about half a month before the exhibition. There are many advantages to this. First of all, when you tell your customers that you are participating in the exhibition, you are conveying the information that you have the strength to participate in the exhibition. Secondly, exhibitors have changed from passive waiting for customers to active inviting customers, and the effect is more obvious. Furthermore, the overall display of the image and products, coupled with the infection of the scene atmosphere, will easily allow customers to make actual contracts and payments for orders on the spot.

Second, the details in the exhibition: keep fighting spirit, be bold and careful.
All the detailed preparations before the exhibition are to pave the way for the exhibition. It is very important to communicate with customers during the exhibition. Details determine success or failure. Attention should be paid to some details during the exhibition.
1. Maintain morale: exhibitors must pay attention to their image in the exhibition, stand up to welcome guests, be energetic, and have a good mental outlook, which not only reflects the vitality and vigorous atmosphere of the company, but also can show their good qualities to customers and enhance their confidence in cooperation with us.
2. Be bold and cautious: Facing the customers who patronize the booth, don't be timid, but take the initiative to greet them and watch them come in. However, many colleagues will participate in professional exhibitions, so we should have reservations about the communication with our competitors, but we need to communicate with each other and try our best to understand the industry information from each other's words. Only when one knows one's enemy and one's self can one fight a hundred battles without danger. Therefore, participating in the exhibition is also a key moment to have a comprehensive understanding and a thorough understanding of peers.
3. Customer reception: know what channels the other party does. Whether it is circulation or business, what products it represents and what products it is interested in. Because there are many visitors during the exhibition, they will not communicate for a long time. Therefore, make targeted recommendations and state the company's preferential policies to attract the attention and attention of the other party. Leave the contact details of the other party. If the visitor is not the main person in charge, please recommend and ask for the contact details of the person in charge or his/her leader for follow-up contact.
4. Resource Collection: Sales personnel information channels are very important, so in the rare opportunity to participate in the exhibition, channels for subsequent industry information sources should be established. Leave product publicity materials with the media or customers and ask for samples. And has the effect of complementary and shared resources.
5.Beware of spies: spies from peers are often encountered in exhibitions. They will disguise themselves as customers to set our prices, our product publicity materials, technology and even customer information. Therefore, our exhibitors should keep a high degree of vigilance. For the person who asks for our information, we need to inquire about his needs and their company's situation in detail, and analyze whether to further contact according to the judgment.

Third, post-exhibition summary: collate data and follow up in a timely manner.
At the end of the exhibition, it can only be said that the work is only half done. What really works is to follow up after the exhibition. What we need to do is:
1. Customer classification: customers are divided into formal customers, potential customers and invalid customers according to the negotiation process and results with customers at the exhibition. Official customers here refer to regular customers and on-site contracted customers. Potential customers refer to customers who have a clear intention to order our products and can order only after further follow-up and confirmation of some details. Invalid customer refers to a customer who only leaves his business card at the exhibition, has not had any communication, and the other party is only a customer who collects some information. Sort out the customer records during the exhibition, correspond with the customers, and then make further communication and contact.
2. Contact with customers: Call all potential customers for a return visit as soon as possible after the exhibition ends. The return visit reflects the communication content during the exhibition, grasps the problems and problems that customers care about and answers them one by one. Don't be too hasty to cause customer resentment. For key customers, we should focus on contact, first contact key customers, prioritize.
3. Follow up in time: If the customer is satisfied with our products and prices, we will guide him to place orders, sign contracts and pay in time. Carry out initial cooperation according to the company's sales procedures. If the customer does not respond after we contact by phone, we will ask for the result again or by phone a week later. So that we can determine the possibility of follow-up cooperation for this customer.

The company's participation in professional trade shows can not only show its product strength in the same industry and serve customers more closely, but also see its shortcomings from the same participating customers and continuously improve itself. Perhaps from a certain exhibition, we can't see the results immediately and receive a lot of orders. However, it can achieve the purpose of exposure in the industry and exchange of dealer information.